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Monica Pisciella - Wineup founder

Monica Pisciella - Wineup founder

Wineup was born in July 2008 from a project about international wine marketing and wine tourism designed from Monica Pisciella.

Monica is a wine marketing and communication professional in the Wine & Tourism industry.

She got a full marks degree in Economics, with specialization in wine marketing . She has been investing long time in research about the international markets, with a strong focus on Australian and New World wine marketing strategies.

She is now focusing on consumer behaviour and preferences in domestic and international wine and tourism markets.

She lives in Torino, Piedmont, Italy – region of fine wines – but she also loves open and international environments. E-mail:


Marco Manero, aka Neromarco, lives in Torino, Piedmont, Italy. He has a degree in Economics and he works in a public body, in local development field.

He has a real passion for people coming from all over the world, and thinks wine it’s a good way to meet cultures, territories and interesting people.


This blog will be posted partly in english, aiming to involve people related to the international wine industry and invite them to play an active role.

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